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Main Concepts

Concord was designed to be easy to understand. Learn these main concepts and you're on your way.

Trackers

The GDPR is designed to safeguard user privacy. Users should not be tracked before providing active consent to be identified.

Consent should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication ⁠— GDPR Recitals

A Tracker is any script that could potentially identify your users before obtaining consent. Many services that provide marketing, analytics, social media, and performance optimization rely on Tracker scripts that do not comply with GDPR requirements. A few examples of popular trackers are Facebook, Google Analytics, Twitter, and many others.

Prior blocking of trackers

GDPR user consent regulations mandate that website owners with European must provide prior blocking of trackers before obtaining user consent. The following example describes prior blocking requirements.

A website doing business in Europe that loads a user-identify Facebook Like button must block the button from loading (resulting in the transmission of user-identifying information to Facebook) until obtaining consent.

Concord offers prior blocking by physically removing Trackers from your website. Once configured, your website's source code will be Tracker-free before consent is obtained.

Privacy Preference Center

Concord automatically generates a Privacy Preference Center page for your site to help your users understand more about how you use cookies.

Click here to view our Privacy Preference Center.

Access your own Privacy Preference Center at any time by adding ?privacy-preference-center to any page on your website.

Privacy Preference Center URL

The next section explains how to personalize your Privacy Preference Center.

Tracker Categories

Trackers can be optionally tagged with a Tracker Category. Tagged trackers are added to your Privacy Preference Center under the tagged category.

Assign a value of None to exclude a Tracker from your Privacy Preference Center.

Technical cookies and some statistical cookies are exempt from prior blocking requirements. Technical cookies are strictly necessary for the provision of the service. These include preference cookies, session cookies, load balancing, statistical cookies managed directly by you (not third-parties), providing that the data is not used for profiling, and anonymized statistical third-party cookies.

These types of cookies fall into the following two categories: Session and Preferences

Assign Session or Preferences to a Tracker to include it in your Privacy Preference Center and exclude it from the prior blocking mechanism.

Complete list of Tracker Categories

The following table enumerates every Tracker Category that can describe a Tracker.

Tracking CategoryDescription
SessionThis Application uses Cookies to save the User's session and to carry out other activities that are strictly necessary for the operation of this Application, for example in relation to the distribution of traffic.
PreferencesThis Application uses Cookies to save browsing preferences and to optimize the User's browsing experience. Among these Cookies are, for example, those used for the setting of language and currency preferences or for the management of first party statistics employed directly by the Owner of the site.
AdvertisingThis type of service allows User Data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on this Application, possibly based on User interests. This does not mean that all Personal Data are used for this purpose. Some of the services listed below may use Cookies to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services.
AnalyticsThe services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior
Commercial affiliationThis type of service allows this Application to display advertisements for third-party products or services. Ads can be displayed either as advertising links or as banners using various kinds of graphics. Clicks on the icon or banner posted on the Application are tracked by the third-party services listed below, and are shared with this Application.
Content performance and features testingThe services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Application.
Displaying content from external platformsThis type of services allows you to view content hosted on external platforms directly from the pages of this Application and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
Hosting and backend infrastructureThis type of service has the purpose of hosting Data and files that enable this Application to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Application. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
Infrastructure monitoringThis type of service allows this Application to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved. Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of this Application.
Interaction with external social networks and platformsThis type of service allows interaction with social networks or other external platforms directly from the pages of this Application. The interaction and information obtained through this Application are always subject to the User’s privacy settings for each social network. This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it. It is recommended to log out from the respective services in order to make sure that the processed data on this Application isn’t being connected back to the User’s profile.
Interaction with live chat platformsThis type of service allows Users to interact with third-party live chat platforms directly from the pages of this Application, for contacting and being contacted by this Application support service. If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.
Remarketing and behavioral targetingThis type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User. This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.